YOTV Bigger & Better
The Brief
YOTV Channels aimed to inform its subscribers about a significant app redesign and the introduction of a pay-as-you-go feature, accompanied by a price adjustment. The challenge was to effectively communicate these changes, emphasizing enhanced value while ensuring subscriber retention and acceptance of the new pricing structure.
The Solution
Fledge Media devised the "Bigger & Better" campaign to spotlight the app's enriched offerings and justify the price revision. We organized a high-profile press conference to unveil the app's new features and pricing, securing coverage from major media outlets. We collaborated with 18 influencers to amplify the campaign's reach, leveraging their platforms to share positive experiences with the updated app, and secured features in 10 prominent blogs to provide in-depth analyses of the app's enhancements.
The Results
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