Renewable Energy Conference 24
The Brief
The EU sought to increase awareness and engagement around its role in Uganda's renewable energy sector during #EnergyWeek2024. The key objectives were to drive visibility for the EU's side event at the Renewable Energy Conference, held at Speke Resort Munyonyo, position the EU as a key player in advancing Uganda's sustainable energy transition, and foster engagement through influencers and targeted social media advertising. The challenge was ensuring effective audience reach while creating a compelling digital narrative that sparked public interest and participation.
The Solution
Fledge Media executed a strategic digital campaign to maximize event visibility and engagement. We partnered with 4 key influencers to share insights on renewable energy and generate conversation, leveraging their platforms to humanize the EU's efforts and drive meaningful discussions. We boosted content on Facebook and Instagram to expand audience reach, using precise targeting to reach energy professionals, policymakers, and the general public interested in sustainability. We also created event-centric content highlighting key discussions and the EU's contributions, encouraging audience interaction through posts, shares, and mentions.
The Results
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