Uganda Europe Business Forum 2024
The Brief
The 3rd edition of the Uganda-Europe Business Forum 2024 sought to strengthen economic ties between Uganda and Europe by fostering dialogue, partnerships, and investments. The challenge was to amplify digital visibility, ensuring pre-event awareness to build anticipation, real-time engagement during the event through live social media updates, and post-event conversations to extend the impact beyond the forum.
The Solution
Fledge Media implemented a multi-channel digital marketing strategy, combining content creation, influencer collaboration, and paid ads to drive visibility and engagement. We drafted official social media posts for the EU channels to ensure consistent messaging, created high-impact visuals and event highlights for social platforms, ran Google and social media ads to reach relevant audiences, and engaged influencers to create buzz leading up to the event. During the event, we live-tweeted key moments, speeches, and panel discussions, and actively engaged with attendees, stakeholders, and media through retweets and replies.
The Results
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