Paid Media
FRMD
The Brief
FRMD wanted to leverage the festive season to drive sales in the UAE. The goal was to sell digital art frames through a targeted Meta Ads campaign.
The Solution
We designed and executed a data-driven performance marketing strategy to maximize impact. We ran a mix of image and video ads, regularly adjusting based on performance metrics, identified high-performing formats and shifted budgets accordingly, and prioritized B2B targeting, focusing on businesses, galleries, and hospitality spaces. We highlighted real-world applications of digital frames through high-quality video content, and implemented strategic retargeting to engage users who showed initial interest but hadn't converted.
The Results
230Total leads
213K+Impressions
110K+Reach
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